FXLabs Studios Develops Dhoom2 PC Game

Game developer, FXLabs Studios, has announced an exclusive agreement with Yashraj Film Studios, to develop a PC game based on the recent action flick, Dhoom 2. The game claims to boast of international 'AAA' production quality and aims to set the standards for all Indian-Cinema based games in the future. This game aims to reach out to all audiences who are avid Dhoom 2 fans as a natural extension of the sequel in the virtual screen.

The game will feature characters from Dhoom 2, such as Mr. A (Aryan) Jai, Sunehri, Ali and Shonali among others. Each character will be recreated in full 3D and will be brought to life by the FXLabs team of programmers, artists, and animators.

Commenting on this tie-up, Mr. Sanjeev Kohli, CEO, Yashraj Films, said "Gaming is fast gaining acceptance among our target audience and this is the first time an Indian movie is being extended into a game. Dhoom had become a favorite film with youngsters and Dhoom 2 has gone a step beyond. The Dhoom 2 videogame will feature characters from the movie as well as all the action and excitement our fans have come to expect. FXLabs was the obvious choice for us when we decided to move into this exciting new medium. The talent and experience that they bring to the table is unmatched, and their passion for this project shows in the quality of their work."

Mr. Tony Garcia, CEO of FXLabs Studios said "We at FXLabs are extremely delighted and privileged to be working on this exciting new project with Yashraj Films. Their commitment to excellence only serves to make our jobs easier as they continue to deliver some of the best and most highly anticipated films in the country. For the Dhoom 2 videogame, we aim to tap the rapidly growing consumer market in the sub-continent as well as the broader international market for Indian content. India is catching up with North America and Europe and we see a huge market potential in the movie-based gaming space."

The two firms will be working closely together to ensure that the characters and theme of the movie are intact and in coherence with the actual storyline. FXLabs says it has already begun developing the game and expects to complete it by the end of 2007.