Tuesday, February 13, 2007

Virgin's iTunes for games

Virgin Games and Game Domain International are currently testing the game delivery platform that will launch later this year. According to GDI the system will feature rapid download speeds, strong security, easy to us interface and prize tournaments.
Several publishers have already expressed an interest in the platform including Koch Media.
"This is a really exciting development for us, as it gives us the opportunity to do for PC Games what iTunes has done for music," said Sir Richard Branson, Chairman of Virgin. "The GDI technology will revolutionise how the mass market will play games, and will give them more choice for less money."

"The highly alluring combination of being able to download a game in minutes instead of the existing standard few hours and the promoted mega cash prize gaming tournaments will create a Mecca of opportunities for sponsors and promoters to target the vast gaming community," said Chris Gorman OBE, director of GDI.

It'll be interesting to see how much publisher support there will be, we might have expected a bigger global player than Koch Media to be mentioned in the press release. It will also be interesting to see how the service compares to the very popular Steam platform from Valve.

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